Five Guys

Ordering

Rails

Overview

Five Guys Burgers and Fries, a fast-casual restaurant brand with a cult following, turned to Olo Ordering as an equalizer for convenience and speed of service. Ready to compete with QSR peers’ short service times, Five Guys enabled guests to summon made-to-order burgers and fries for pick up at just the right time, shrinking a long service window with prepaid orders.

LINKS

Order Online

App Store

Google Play

75%

Re-order rate

$23

Average subtotal on Google orders

BACKGROUND

Five Guys Burgers and Fries was in the midst of one of the fastest growth spurts the restaurant industry had ever seen at the start of working with Olo. Because Five Guys does not operate with a drive-thru and burgers are freshly prepared to order for the guest, the company struggled with speed of service compared to its QSR peers. No-show phone orders were also causing operational headaches.

Results with Olo

Increase in Order Size

Following a smooth rollout and POS integration, Five Guys’ online ordering has resulted in a 25% higher average order size than phone orders.

Less Wait and Waste

The order-ahead program makes the average 7-minute burger preparation time disappear so busy customers can Skip the Line® and enjoy fresh-made burgers, ready at just the right time. In the store, prepaid orders eliminate high phone order waste.

More Direct Orders

In an effort to embrace the ever-shifting digital landscape, Five Guys enabled direct ordering via Order with Google through Olo. In doing so, the brand is able to uphold operational integrity while building a direct relationship with guests searching for their brand across Google Search and Maps.

Astonishing flexibility and a powerful ordering engine, combined with ease of use and excellent support, have made Olo critical in helping Five Guys provide the best online ordering experience for our customers.

Zerrick Pearson, Senior Director of IT

Five Guys