Jamba Juice

Blending in digital

Project Overview

Jamba Juice, leading purveyor of better-for-you smoothies and fresh fruit juices, saw mobile as a key driver in customers’ retail path to purchase transactions. The brand sought a world-class mobile experience that stitched in beautiful design, secure ordering, and offers for loyal customers. Guests can now Skip The Line® and redeem rewards at 600 Jamba U.S. locations using a synchronized app that leverages multiple partner integrations.

“The order-ahead app allows us to compete effectively for the on-the-go consumer in the QSR space, which is experiencing a shift to mobile ordering.”

Julie S. Washington, Chief Brand Officer

Background

For the project, Jamba Juice tapped a team of providers: Olo for POS-integrated restaurant commerce and menu management, Hathway for mobile design and marketing, and Spendgo for rewards and offers. The app integration features ordering and menu integration, coupon code processing, and a loyalty API in a fully native environment. Non-app customers can utilize adjacent desktop and mobile websites as a gateway to the platform.

Results

Jamba Juice customers are able to summon their favorite customized orders in just a few taps of their app screen, with beverages and food items ready precisely at their desired pickup time. Loyal customers enjoy the full benefits of the Jamba Insider program, which continues to serve as a vehicle to bring customers to mobile. The rollout was announced by none other than Jamba franchisee Vernon Davis in a comprehensive marketing campaign.

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