Which Wich

Get your wich on anywhere

Project Overview

Which Wich, one of the fastest-growing brands in the country, was looking to elevate an existing online ordering platform with a dynamic, mobile-first offering. After switching to Olo and deploying a successful takeout launch, enabling guests to Skip the Line® at over 300 locations, Which Wich became one of the earliest adopters of Dispatch, unlocking delivery as another off-premise digital revenue channel.

“We recognize that online and app ordering are the future. Through our partnership with Olo, we can maintain the direct customer relationship through our own online ordering system.”

Jon Hartis, VP of Technology

Background

Which Wich made the switch to Olo after outgrowing an existing online ordering program. The team was looking for a dynamic mobile experience, better digital management tools, and performance insights for both corporate and store teams.

Results

Since making the switch to Olo, Which Wich has streamlined digital ordering across desktop, mobile app, and mobile web interfaces where guests can configure over 50 sandwiches to their liking. Digital sales continue to grow as Which Wich builds the off-premise sales mix. Dispatch delivery tickets add an average of $10 more per order to the restaurant while boosting incremental sales to the afternoon daypart - all while maintaining a consistent brand experience across locations.

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