Turn guest data into action
Of your restaurant revenue is driven by 20% of guests
Of guests in one unified view
Data silos caused by fragmented tech solutions
Marketing Guide
Learn how to leverage guest data from across your restaurant tech stack to fuel your marketing campaigns, drive sales across channels, and do more with less.
GDP
GDP, our restaurant-focused Customer Data Platform (CDP), helps accelerate revenue growth by enabling guest-data-driven decisions in every layer of your organization.
Leading hospitality brands use GDP to seamlessly collect, analyze, and act on guest data in real-time from dozens of restaurant-specific systems.
Collect and connect your guest data
Scale your first-party data collection with unified guest profiles that capture and merge transactional, behavioral, demographic, and offline data for known and unknown guests from dozens of sources, including:
POS
Online ordering
Loyalty programs
Payment processors
Reservations and waitlist
Website and mobile app
Email and SMS
Surveys and reviews
Analyze and predict guest behavior
Gain a deeper understanding of guest behavior and learn what drives acquisition, retention, frequency, and guest lifetime value (LTV) for your business. And with machine-learning-powered predictive analytics, you can proactively optimize the guest experience and prevent churn.
Act on your guest data to drive results
Power elevated, personalized guest experiences by seamlessly pushing your unified guest data throughout the Olo Engage suite and other destinations that inform your business, operations, and marketing decisions.
Optimize your menu to frequency and retention
Identify real estate sites near profitable guests
Recognize and train staff that inspire guest loyalty
Create hyper-targeted ads and guest experiences
Build meaningful 1:1 guest relationships
Tailor every guest interaction and communication to their unique preferences—based on order history, dietary restrictions, visit frequency, engagement, and more—to drive LTV.
Restaurant growth starts here
Collect, analyze, and act on data with GDP.
