2024 Spring Release

Brands looking to better understand the ROI behind marketing efforts can now use the revamped attribution reporting in Engage Marketing to easily view how email campaigns influence guest behavior. The attribution reporting enables brands to:

• Measure impact on orders and spend for campaigns and automations
  
• Analyze multiple campaigns and automations at once
• View orders and spend by day using a flexible attribution window
  
• Adjust attribution to be based on delivered, opened, and clicked emails

This new feature complements the ability to build custom segments in the Engage dashboard, enabling brands to create, manage, and maintain lists of subscribed guests to provide more flexibility in executing marketing campaigns quickly and easily. Brand admins are now able to subscribe guests to contact lists, while other platform users can send campaigns to all guests included in those contact lists.

This new Engage Marketing feature enables brands to gain granular insights into the specific content elements within email campaigns that drive website traffic. Tracking and analyzing campaign link clicks makes it easier than ever to A/B test email layouts and content formats to see what drives guest frequency + retention, so you can continuously refine your marketing campaign strategy.

The enhanced Guest Data Platform user interface makes it even easier for brands to develop a comprehensive view of each guest—from anonymous to known—across all channels and platforms in real time. GDP now features:

• Additional CRM data like Smart Properties and Smart Tags
• A new Analytics overview tab with KPIs like lifetime spend and likelihood to churn
• A Contact Lists tab that shows the guest’s email subscriptions
  
• The legacy Timeline tab that displays each guest’s previous interactions with a brand in a chronological timeline

This feature enables brands to match daily payouts with POS sales, reducing teams of daily reconciliation tasks and further simplifying reporting. The gross settlement payout model for card-present payment processing through Olo Pay provides brands with daily payouts that contain their total accepted payments for a given day.

Brands on Olo Pay can now easily export and download dispute data into a CSV file directly from the Olo Dashboard. This feature allows brands to leverage advanced analysis tools like Excel to gain insights into their win/loss ratio, dispute trends, and more.

Whereas house accounts could previously only be used to pay for call-in orders, brands can now control whether authorized guests can pay using house account credentials while placing orders online. This feature is available both on Olo's white-label front-end ordering experience, Serve, and Olo's Ordering API for brands partnering with custom front-end developers.

To help guests visualize the modifiers they are adding to their order, Olo Ordering brands can now assign images to modifiers via the Menu Image Manager and retrieve the image data via Olo’s Ordering API.

With this feature, brands can now include products containing modifiers as part of their cross-sell strategy on Serve. Customers can request specific products with modifiers as well as specify which platform(s) they'd like their cross sell groups to be displayed in.