Sonny's BBQ personalizes guest experience with Olo Engage

Before implementing Olo’s solutions, Sonny’s BBQ didn’t have an easy way to determine who was coming into the restaurant, how often, or why—let alone act on that intel. The brand recognized incremental growth would be contingent on eliminating data silos, getting a comprehensive view of guest behavior, and leveraging that intel across departments.

Since adding Olo’s Engage product suite to its tech stack, Sonny’s BBQ has gained a deeper understanding of its guest base and adopted a guest-centered, data-driven approach to its business.

By ingesting data from multiple sources across Sonny’s tech stack, Olo’s Guest Data Platform (GDP) has surfaced essential insights like guest lifetime value—the revenue generated from each guest throughout their relationship with the brand—order frequency, average spend, preferred daypart, ordering method, marketing channel, and more. The brand uses this newly unified guest data and insights to fuel its marketing campaigns, menu development, and business intelligence.

For example, with support from its partner agency Vert Digital, Sonny’s BBQ has largely moved away from mass-blast emails to hyper-targeted marketing automations. Olo’s GDP and Marketing solutions have enabled them to build advanced guest segments, launch dozens of behavior-based SMS and email automations, and target guests by behavior through different media channels.