GDP Turn guest data into action
Unlock guest-centricity at scale with a Guest Data Platform (GDP) purpose-built for restaurants
Marketing Guide
Learn how to leverage guest data from across your restaurant tech stack to fuel your marketing campaigns, drive sales across channels, and do more with less.
GDP
GDP, our restaurant-focused Customer Data Platform (CDP), helps accelerate revenue growth by enabling guest-data-driven decisions in every layer of your organization.
Leading hospitality brands use GDP to seamlessly collect, analyze, and act on guest data in real-time from dozens of restaurant-specific systems.
- Own and control your guest data
- Unify and enrich guest profiles
- Make insights available to all
- No data silos or vendor lock-in
GDP Features
Collect and connect your guest data
Scale your first-party data collection with unified guest profiles that capture and merge transactional, behavioral, demographic, and offline data for known and unknown guests from dozens of sources, including:
- POS
- Online ordering
- Loyalty programs
- Payment processors
- Reservations and waitlist
- Website and mobile app
- Email and SMS
- Surveys and reviews
Analyze and predict guest behavior
Gain a deeper understanding of guest behavior and learn what drives acquisition, retention, frequency, and guest lifetime value (GLV) for your business. And with machine-learning-powered predictive analytics, you can proactively optimize the guest experience and prevent churn.
Act on your guest data to drive results
Power elevated, personalized guest experiences by seamlessly pushing your unified guest data throughout the Olo Engage suite and other destinations that inform your business, operations, and marketing decisions.
- Optimize your menu to frequency and retention
- Identify real estate sites near profitable guests
- Recognize and train staff that inspire guest loyalty
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Create hyper-targeted ads and guest experiences
Build meaningful 1:1 guest relationships
Tailor every guest interaction and communication to their unique preferences—based on order history, dietary restrictions, visit frequency, engagement, and more—to drive GLV.
Customers who use GDP
Olo Engage allows us to take the Five Guys experience our founders provided guests in 1986 and apply it to an enterprise. Owning your guest relationship and providing authentic, personalized experiences is so important.
By unifying our data, Olo has helped us personalize the guest experience through marketing communications, streamline our operations, and make business decisions based on guest behavior.
Restaurant growth starts here
Collect, analyze, and act on data with GDP.