GDP Turn guest data into action

Unlock guest-centricity at scale with a Guest Data Platform (GDP) purpose-built for restaurants

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60 %

Of your restaurant revenue is driven by 20% of guests

~ 100 %

Of guests in one unified view

Data silos caused by fragmented tech solutions

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Marketing Guide

Learn how to leverage guest data from across your restaurant tech stack to fuel your marketing campaigns, drive sales across channels, and do more with less.

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GDP

GDP, our restaurant-focused Customer Data Platform (CDP), helps accelerate revenue growth by enabling guest-data-driven decisions in every layer of your organization.

Leading hospitality brands use GDP to seamlessly collect, analyze, and act on guest data in real-time from dozens of restaurant-specific systems.

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Own and control your guest data

Unify and enrich guest profiles

Make insights available to all

No data silos or vendor lock-in

GDP Features

Collect and connect your guest data

Scale your first-party data collection with unified guest profiles that capture and merge transactional, behavioral, demographic, and offline data for known and unknown guests from dozens of sources, including:

POS
Online ordering
Loyalty programs
Payment processors

Reservations and waitlist
Website and mobile app
Email and SMS
Surveys and reviews

Analyze and predict guest behavior

Gain a deeper understanding of guest behavior and learn what drives acquisition, retention, frequency, and guest lifetime value (GLV) for your business. And with machine-learning-powered predictive analytics, you can proactively optimize the guest experience and prevent churn.

Act on your guest data to drive results

Power elevated, personalized guest experiences by seamlessly pushing your unified guest data throughout the Olo Engage suite and other destinations that inform your business, operations, and marketing decisions.

Optimize your menu to frequency and retention
Identify real estate sites near profitable guests
Recognize and train staff that inspire guest loyalty
Create hyper-targeted ads and guest experiences

Build meaningful 1:1 guest relationships

Tailor every guest interaction and communication to their unique preferences—based on order history, dietary restrictions, visit frequency, engagement, and more—to drive GLV.

Customers who use GDP

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Olo Engage allows us to take the Five Guys experience our founders provided guests in 1986 and apply it to an enterprise. Owning your guest relationship and providing authentic, personalized experiences is so important.

Steve Teller, VP of Digital Strategy

Five Guys

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By unifying our data, Olo has helped us personalize the guest experience through marketing communications, streamline our operations, and make business decisions based on guest behavior.