Blog

As we enter 2025, the restaurant industry is at the crossroads of innovation and evolving guest expectations. Brands are no longer just about serving great food—they’re about building lasting relationships, creating frictionless experiences, and acting on deep, data-driven insights to stay ahead in a competitive market.

Dear Friends of Olo, Midway through Olo's 20th year, I’m in awe of the journey we’ve been on together and our impact on the restaurant industry. We truly embody our mission—Hospitality at Scale™—in ways we could only dream of two decades ago.

Everyone is talking about using artificial intelligence across industries. And, of course, Olo uses AI and machine learning, too. But good AI isn’t always easy to spot.

Many restaurants now use multiple third-party delivery apps to meet demand, boost brand awareness, and attract new guests. And yet, when it comes to delivery orders placed directly on the restaurant’s website or app, brands often rely on a single delivery service provider (DSP).