Deliver personalized guest experiences
Open rate on automated welcome emails
Re-order rate from automated reminders for takeout
Of guests drive ~30% of total revenue
Marketing Guide
Learn how to leverage guest data from across your restaurant tech stack to fuel your marketing campaigns, drive sales across channels, and do more with less.
Marketing
Make every guest feel like a regular by delivering personalized guest experiences at scale with a multichannel marketing platform specifically designed for restaurants.
Olo Marketing empowers brands to inspire loyalty with personalized marketing tools that use holistic data to identify and incentivize ideal guest behaviors and drive guest lifetime value (LTV).
Seamlessly reach and engage guests
Do more with less using robust segmentation and hyper-relevant messaging to decrease guest acquisition costs and improve guest frequency and retention.
Build real-time, customizable segments to tailor messaging to guest behavior
Launch captivating email, SMS/MMS, and push notification campaigns from one dashboard
Leverage generative AI to quickly craft engaging brand-aligned copy
Create lookalikes of high-LTV guests to reach and convert new audiences
Analyze actionable guest insights
Unified campaign and guest survey analytics make it easy to evaluate the effectiveness of marketing messaging and measure what is impacting guest satisfaction.
Optimize marketing campaigns to the brand touchpoints that drive LTV
Measure orders and sales lift with automated email campaign reporting
Learn what is inspiring guest activity with on-demand engagement and deliverability reporting
Fuel growth and take action to prevent churn using machine-learning-powered predictive analytics
Learn and improve with campaign data
Orchestrate elevated guest journeys using prebuilt and customizable marketing automations that deliver the right message, at the right time, on the right channel.
Develop custom campaigns for each guest based on their unique behavior—no SQL required
Architect guest journeys using a guided automation builder or our library of prebuilt automations
Capture guests’ attention with dynamic content personalization
Create cohesive local marketing campaigns across all of your locations
Proactive reputation management
Monitor, identify, and resolve guest issues across all locations before they negatively impact sales and your brand’s reputation.
Actively solicit feedback using automated guest surveys
Use AI-powered sentiment analysis to understand brand favorability
Identify areas where additional store training and resources are needed
Capture first-party data by adding an email or SMS marketing opt-in checkbox on Olo-powered forms
Customers who use Marketing
Leveraging the insights surfaced from our unified guest data, we were able to identify the optimal time to re-engage guests who typically ordered online. The spike in sales after receiving our automated email speaks volumes.
Restaurant growth starts here
Personalize your guest communications with Marketing.
