Marketing Deliver personalized guest experiences

Drive profitable acquisition, retention, and growth across every stage of the guest journey

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75 %

Open rate on automated welcome emails

15 %

Re-order rate from automated reminders for takeout

5 %

Of guests drive ~30% of total revenue

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Marketing Guide

Learn how to leverage guest data from across your restaurant tech stack to fuel your marketing campaigns, drive sales across channels, and do more with less.

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Marketing

Make every guest feel like a regular by delivering personalized guest experiences at scale with a multichannel marketing platform specifically designed for restaurants.

Olo Marketing empowers brands to inspire loyalty with personalized marketing tools that use holistic data to identify and incentivize ideal guest behaviors and drive guest lifetime value (GLV).

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Powerful guest segmentation

Multichannel campaign management

Automated guest journeys

Profitable acquisition and retention

Marketing Features

Seamlessly reach and engage guests

Do more with less using robust segmentation and hyper-relevant messaging to decrease guest acquisition costs and improve guest frequency and retention.

Build real-time, customizable segments to tailor messaging to guest behavior
Launch captivating email, SMS/MMS, and push notification campaigns from one dashboard
Leverage generative AI to quickly craft engaging brand-aligned copy
Create lookalikes of high-GLV guests to reach and convert new audiences

Analyze actionable guest insights

Unified campaign and guest survey analytics make it easy to evaluate the effectiveness of marketing messaging and measure what is impacting guest satisfaction.

Optimize marketing campaigns to the brand touchpoints that drive GLV
Measure orders and sales lift with automated email campaign reporting
Learn what is inspiring guest activity with on-demand engagement and deliverability reporting
Fuel growth and take action to prevent churn using machine-learning-powered predictive analytics

Learn and improve with campaign data

Orchestrate elevated guest journeys using prebuilt and customizable marketing automations that deliver the right message, at the right time, on the right channel.

Develop custom campaigns for each guest based on their unique behavior—no SQL required
Architect guest journeys using a guided automation builder or our library of prebuilt automations
Capture guests’ attention with dynamic content personalization
Create cohesive local marketing campaigns across all of your locations

Proactive reputation management

Monitor, identify, and resolve guest issues across all locations before they negatively impact sales and your brand’s reputation.

Actively solicit feedback using automated guest surveys
Use AI-powered sentiment analysis to understand brand favorability
Identify areas where additional store training and resources are needed
Capture first-party data by adding an email or SMS marketing opt-in checkbox on Olo-powered forms

Customers who use Marketing

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Olo Engage allows us to take the Five Guys experience our founders provided guests in 1986 and apply it to an enterprise. Owning your guest relationship and providing authentic, personalized experiences is so important.

Steve Teller, VP of Digital Strategy

Five Guys

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By unifying our data, Olo has helped us personalize the guest experience through marketing communications, streamline our operations, and make business decisions based on guest behavior.

Katie Love, Director, Brand Management

Sonny's BBQ

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Leveraging the insights surfaced from our unified guest data, we were able to identify the optimal time to re-engage guests who typically ordered online. The spike in sales after receiving our automated email speaks volumes.