Marketing Deliver personalized guest experiences


Drive profitable acquisition, retention, and growth across every stage of the guest journey

75 %
Open rate on automated welcome emails
15 %
Re-order rate from automated reminders for takeout
5 %
Of guests drive ~30% of total revenue

Marketing Guide

Learn how to leverage guest data from across your restaurant tech stack to fuel your marketing campaigns, drive sales across channels, and do more with less.


Marketing

Make every guest feel like a regular by delivering personalized guest experiences at scale with a multichannel marketing platform specifically designed for restaurants.

Olo Marketing empowers brands to inspire loyalty with personalized marketing tools that use holistic data to identify and incentivize ideal guest behaviors and drive guest lifetime value (GLV).

  • Powerful guest segmentation

  • Multichannel campaign management

  • Automated guest journeys

  • Profitable acquisition and retention

Marketing Features

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Seamlessly reach and engage guests

Do more with less using robust segmentation and hyper-relevant messaging to decrease guest acquisition costs and improve guest frequency and retention.

  • Build real-time, customizable segments to tailor messaging to guest behavior
  • Launch captivating email, SMS/MMS, and push notification campaigns from one dashboard
  • Leverage generative AI to quickly craft engaging brand-aligned copy
  • Create lookalikes of high-GLV guests to reach and convert new audiences

Analyze actionable guest insights

Unified campaign and guest survey analytics make it easy to evaluate the effectiveness of marketing messaging and measure what is impacting guest satisfaction.

  • Optimize marketing campaigns to the brand touchpoints that drive GLV
  • Measure orders and sales lift with automated email campaign reporting
  • Learn what is inspiring guest activity with on-demand engagement and deliverability reporting
  • Fuel growth and take action to prevent churn using machine-learning-powered predictive analytics
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Learn and improve with campaign data

Orchestrate elevated guest journeys using prebuilt and customizable marketing automations that deliver the right message, at the right time, on the right channel.

  • Develop custom campaigns for each guest based on their unique behavior—no SQL required
  • Architect guest journeys using a guided automation builder or our library of prebuilt automations
  • Capture guests’ attention with dynamic content personalization
  • Create cohesive local marketing campaigns across all of your locations

Proactive reputation management

Monitor, identify, and resolve guest issues across all locations before they negatively impact sales and your brand’s reputation.

  • Actively solicit feedback using automated guest surveys
  • Use AI-powered sentiment analysis to understand brand favorability
  • Identify areas where additional store training and resources are needed
  • Capture first-party data by adding an email or SMS marketing opt-in checkbox on Olo-powered forms
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Customers who use Marketing

Olo Engage allows us to take the Five Guys experience our founders provided guests in 1986 and apply it to an enterprise. Owning your guest relationship and providing authentic, personalized experiences is so important.

Steve Teller, VP of Digital Strategy
Five Guys

By unifying our data, Olo has helped us personalize the guest experience through marketing communications, streamline our operations, and make business decisions based on guest behavior.

Katie Love, Director, Brand Management
Sonny's BBQ
first_watch-case_study

Leveraging the insights surfaced from our unified guest data, we were able to identify the optimal time to re-engage guests who typically ordered online. The spike in sales after receiving our automated email speaks volumes.

Matt Eisenacher, SVP Brand Strategy & Innovation
First Watch

Restaurant growth starts here

Personalize your guest communications with Marketing.