Denver-based Modern Market Eatery has been bringing artisan scratch-made food to adoring customers since 2009. Modern Market approached Olo after outgrowing a legacy online ordering program. Since deploying with Olo in the fall of 2018, overall off-premise sales have increased dramatically and guest satisfaction has risen with the rollout of a custom-built UX on top of Olo’s APIs.
Modern Market approached Olo after outgrowing a legacy online ordering program. With 16% of sales coming from online ordering, the brand looked to reach more of their digitally savvy demographic. The team also saw the gravitational pull toward delivery and viewed it as a way to reach customers spread out geographically and unable to come in for a visit.
Modern Market and Olo worked together to integrate the new digital ordering platform with its partner ecosystem. The brand attributes its soaring success to investing in the right marketing infrastructure to drive demand to heavily promote Dispatch and a delivery microsite through email, social, PR, and other channels. The brand has increased online sales by 48% in under a year since deploying Olo. Modern Market actively works to build new habits with guests through re-marketing and targeted offers. Company goals are in place to keep marching toward 75% digital mix.
Average ticket for delivery orders
Higher average ticket for delivery (vs. in-store)
We’ve had guests asking for years about the ability to create group orders. Through our partnership with Olo, we’ve been able to accomplish this, and we’re thrilled about it.
Erinn McCully, Director of Off-Premise