Another Broken Egg Cafe
Another Broken Egg Cafe has been serving Southern-inspired breakfast, brunch, and lunch with fresh ingredients and handcrafted cocktails since 1996. With approximately 100 locations nationwide, the fast-growing brand is laser-focused on implementing integrated restaurant technology that streamlines operations, boosts efficiency, and enables them to deepen their relationship with guests. Since rolling out Ordering, Dispatch, and Rails, Another Broken Egg Cafe has seen its off-premise sales skyrocket from 2% to nearly 12%, and it’s held steady even with the return of dine-in. The brand continues to innovate from front-of-house to back-of-house, including implementing our Host solution to better manage the flow of guests and our Engagement solution to collect, analyze, and act on data.
Increase in off-premise sales
Increase in average delivery ticket vs. in-person
Another Broken Egg Cafe first came to Olo at the start of the pandemic when it was forced to temporarily close all but five locations and quickly convert them to off-premise-only restaurants. The brand needed a way to safely serve guests and effectively manage multiple sales channels without impeding service or overwhelming staff. With Olo, the brand could meet guests where they are while still delivering the elevated dining experience that regulars know and love.
Results with Olo
With our Ordering platform, guests can easily place an order for pickup, curbside, or delivery directly from Another Broken Egg Cafe’s website. Since launching its off-premise sales channel, the brand has seen a 16% increase in average ticket.
Rails has enabled Another Broken Egg Cafe to streamline operations and stay in control of order management by integrating orders that originate on marketplaces. The brand has seen a 64% increase in average ticket with Rails.
Another Broken Egg Cafe has strengthened its direct ordering channel by enabling same-hour delivery through Olo’s network of Delivery Service Providers (DSPs). Since implementation, the brand has seen an 80% increase in average ticket for Dispatch orders.
Olo allowed our brand to quickly enable digital ordering and delivery through an easy-to-use platform for our cafes. Over time, our partnership has helped to increase our top-line sales, maximize profitability, establish and maintain direct consumer relationships, and collect, protect, and leverage our valuable consumer data.
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