Denny's

Overview

For over 60 years, Denny’s has been known as America’s Diner, serving up breakfast, lunch, and dinner favorites at over 1,700 locations. Realizing the industry shift to digital ordering, Denny’s looked to Olo to unlock off-premise sales and to reach more customers through direct delivery. Denny’s optimized its guest experience and successfully revamped its ordering solutions by creating direct channels to serve the growing base of digital diners.

1,400+

Locations using Olo

~2x

Weekly off-premise sales in 5 months

BACKGROUND

For over 60 years, Denny’s has been known as America’s Diner, serving up breakfast, lunch, and dinner favorites throughout the country. Realizing the industry shift to online ordering, Denny’s looked to Olo to unlock off-premise sales and to reach more guests through direct delivery. Denny’s optimized its guest experience and successfully revamped its ordering solutions by creating direct channels to serve the growing base of digital diners.

Results with Olo

01
Streamlined Operations

Since partnering with Olo in 2016, Denny’s has capitalized on its digital success while remaining committed to enhancing the guest experience through direct channels. Off-premise business continues to soar and store operations continue to be streamlined, with online orders flowing directly into the kitchen.

02
Agility in Uncertain Times

At the onset of COVID-19, Denny’s was able to be agile in its offerings with a strong infrastructure in place, by leaning on its direct ordering channels as well as unlocking curbside pickup.

03
Off-Premise Sales Skyrocket

Denny’s nearly doubled weekly off-premise sales from February to July.

01
01

Olo has helped us tremendously throughout the pandemic by serving as a centralized hub for all of our digital ordering platforms. This central ordering allows our team to see trends at a systemwide level while simplifying the lift for our operators.

Lynn Girard, Senior Marketing Manager – E-Commerce & Delivery
Denny's

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