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Case Studies Laughing Planet
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Laughing Planet | Olo Case Study

Laughing Planet grows reach with digital ordering + delivery

Laughing Planet is a fast-casual chain of restaurants operating in Oregon, Nevada, and Washington. The brand began serving healthy burritos, bowls, salads, and smoothies over 20 years ago and has grown to 16 locations. Since its inception, the Laughing Planet mission has been to serve healthy, great-tasting food to its community.

LINKS

+10.5%

Digital business growth

+$3.50

Average digital check increase

Laughing Planet | Olo Case Study

Background

In late 2019, Laughing Planet came to Olo to re-launch their online and delivery program. From the start, they wanted to leverage the full suite of Olo offerings including Ordering, Dispatch, and Rails, giving their guests the freedom to order however they choose. In addition to offering more ordering options, they needed a solution to automate time-consuming tasks managed by their in-store employees.

Results with Olo

01 

QUICK AND SEAMLESS IMPLEMENTATION

The streamlined deployment enabled Laughing Planet to migrate from its existing online ordering infrastructure to Olo in just a few weeks. The integration between its online ordering platform and POS helped free up valuable time restaurant employees previously spent processing orders. Their team praised how smooth the entire process was from start to finish and the timing couldn’t have been better. Launching just months before the COVID-19 pandemic enabled their team to quickly pivot and reliably serve customers while in-store dining was shuttered.

02 

EXPERIENCE USING DISPATCH

Beyond eliminating manual entry, direct delivery through Dispatch gave Laughing Planet the ability to partner with multiple delivery service providers and expand their reach.

03 

EXPERIENCE USING RAILS

Rails removed the need for multiple marketplace tablets at each location to fulfill third-party orders.
02

Olo has allowed our restaurants to enhance their digital offerings and deliver a best-in-class customer experience no matter how people choose to order.

Vanessa Parscale, Controller

Laughing Planet

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