Din Tai Fung | Olo Case Study

Din Tai Fung Drives Order Frequency with Olo Accounts Checkout

Din Tai Fung is a world-renowned Chinese restaurant brand specializing in Xiao Long Bao or soup dumplings. In addition to using our Order, Pay, and Engage solutions, the brand was one of the early adopters of Olo Accounts. Since launching Olo Accounts, Din Tai Fung has seen widespread guest adoption—plus, an increase in order frequency, guest sign-ins, and saved cards during checkout.

PRODUCTS AT PLAY


61%

More orders expected per Olo Accounts guest throughout the year

109%

lift in guest sign-ins before placing an order

46%

Increase in guests saving their cards on file for future purchases

Din Tai Fung | Olo Case Study

Background

Din Tai Fung first came to Olo in 2020 for Ordering. The brand went on to add Rails, Dispatch, Expo, Host, Switchboard, GDP, and Olo Pay to its tech stack. Then, in July 2022, Din Tai Fung became one of the first brands to launch the Olo Accounts checkout feature.

Olo Accounts enables guests to securely sign in and speed through checkout—without having to remember a password or re-enter their payment information whenever they order from a restaurant in the Olo Accounts network.

In the seven months following its implementation, 60,000 Din Tai Fung guests created an Olo Account. Since then, Olo Accounts has positively impacted order frequency, guest sign-ins, and saved cards during checkout.


Results with Olo

01 

LIFT IN ORDERS PER GUEST USING OLO ACCOUNTS

Due to the convenient checkout process, existing guests who signed up with Olo Accounts are likely to place 61% more orders throughout the year—or 1.5 more orders per existing guest—compared to those who have not signed up for Olo Accounts.

02 

INCREASE IN GUEST SIGN-INS

After Olo Accounts was enabled, Din Tai Fung saw guest sign-ins (Olo legacy and Olo Accounts) before placing an order jump from 31% to 65%—a 109% increase. This strong guest engagement has driven the increase in orders.

03 

MORE GUESTS SAVING CARDS ON FILE

With the introduction of Olo Accounts, more Din Tai Fung guests are opting to save their credit cards on file for smoother checkouts in the future.


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