Din Tai Fung Drives Order Frequency with Borderless Checkout
Din Tai Fung is a world-renowned Chinese restaurant brand specializing in Xiao Long Bao or soup dumplings. In addition to using our Order, Pay, and Engage solutions, the brand was one of the early adopters of the Borderless checkout feature. Since launching Borderless, Din Tai Fung has seen widespread guest adoption—plus, an increase in order frequency, guest sign-ins, and saved cards during checkout.
LINKS
61%
More orders expected per Borderless guest throughout the year
109%
lift in guest sign-ins before placing an order
46%
Increase in guests saving their cards on file for future purchases
Background
Din Tai Fung first came to Olo in 2020 for Ordering. The brand went on to add Rails, Dispatch, Expo, Host, Switchboard, GDP, and Olo Pay to its tech stack. Then, in July 2022, Din Tai Fung became one of the first brands to launch the Borderless checkout feature.
Borderless enables guests to securely sign in and speed through checkout—without having to remember a password or re-enter their payment information whenever they order from a restaurant in the Borderless network.
In the seven months following its implementation, 60,000 Din Tai Fung guests created a Borderless account. Since then, Borderless has positively impacted order frequency, guest sign-ins, and saved cards during checkout.