The founders of Mendocino Farms originally saw catering as an opportunity to extend the brand’s reach. Over time, it has become a critical revenue driver and marketing tool for the business.
However, the non-integrated catering solution Mendocino Farms had relied on for years was causing numerous issues and could have stalled its growth in this important channel. Employees were double-entering catering orders, data could not be extracted, the website wasn’t mobile-friendly, and there was no way to leverage other tech partners.
As the brand rapidly expanded from 30 to 75 locations, it struggled to scale its catering program. The team recognized it needed to upgrade to a flexible catering platform that could integrate seamlessly with multiple POS and back office systems, reliably manage high order volume, and provide the first-party ordering experience and frictionless payment options its guests desire.
Within two months of implementing
Catering+, Olo’s fully integrated catering platform significantly reduced manual work across departments at Mendocino Farms, enabled the brand to build bespoke software on top of the platform to suit its unique needs, and positioned its catering program for accelerated growth.
Now that Mendocino Farms uses Catering+ alongside Olo’s restaurant-specific
payment platform (Pay) and
guest data platform (GDP), the brand can leverage newly unified data to personalize the guest experience, drive more orders, and power business decisions.
