Pasqually’s
Overview
Pasqually’s is a virtual restaurant brand offering pizza and wings with unique recipes and flavors that operates out of Chuck E. Cheese locations nationwide. With Olo, Pasqually’s has quickly grown from 25 locations to over 460, capturing off-premise sales, driving an incremental occasion, and attracting new guests to CEC Entertainment’s family of brands.
LINKS
Increase in uptime
Decrease in canceled orders
Reduction in wait time for delivery drivers
BACKGROUND
When Chuck E. Cheese was forced to close its dining rooms in response to the COVID-19 pandemic, CEC Entertainment had to get creative about generating revenue. Between the growing demand for online ordering and the broad appeal of pizza and wings, CEC saw an opportunity to launch a virtual restaurant brand: Pasqually’s.
The goal? To capture off-premise sales and drive a new occasion with a distinctive menu, all while leveraging fixed assets—kitchen, equipment, talent, commodities, etc.—and introducing very few new SKUs.
To be successful, the CEC team knew they needed a restaurant tech partner that could provide the centralization and integration necessary to get Pasqually’s set up on multiple third-party marketplaces without requiring multiple tablets—a major pain point for operators.
Leveraging Olo Rails and Dispatch, Pasqually’s has grown from 25 locations to 460 nationwide and isn’t slowing down. With operations streamlined, the virtual brand can focus on expanding catering, optimizing its UX and UI via Olo Serve, and driving guest frequency through its commitment to order accuracy and quality food.
Results with Olo
Eliminated Tablets and Increased Efficiency
Olo enabled Pasqually’s to move away from tablets and manage all digital orders—including processing refunds and requesting drivers—from multiple marketplaces via a single dashboard. This has decreased training time, increased order accuracy, and improved operational efficiency.
Reduced Wait Time and Canceled Orders
There was a 2% reduction in wait time for drivers at pickup, which also reduced the overall delivery time. Uptime has increased by 5% and order cancellations have decreased by 3%.
Increased Speed to Market With New Partners
The amount of time it takes Pasqually’s to stand up a new partnership dropped significantly, from approximately 1-2 months to just 2-3 weeks.
Olo has been an instrumental partner in not only launching our virtual brand seamlessly but also providing key insights to improve the business.
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