When Chuck E. Cheese was forced to close its dining rooms in response to the COVID-19 pandemic, CEC Entertainment had to get creative about generating revenue. Between the growing demand for online ordering and the broad appeal of pizza and wings, CEC saw an opportunity to launch a virtual restaurant brand: Pasqually’s.
The goal? To capture off-premise sales and drive a new occasion with a distinctive menu, all while leveraging fixed assets—kitchen, equipment, talent, commodities, etc.—and introducing very few new SKUs.
To be successful, the CEC team knew they needed a restaurant tech partner that could provide the centralization and integration necessary to get Pasqually’s set up on multiple third-party marketplaces without requiring multiple tablets—a major pain point for operators.
Leveraging Olo Rails and Dispatch, Pasqually’s has grown from 25 locations to 460 nationwide and isn’t slowing down. With operations streamlined, the virtual brand can focus on expanding catering, optimizing its UX and UI via Olo Serve, and driving guest frequency through its commitment to order accuracy and quality food.
