Before teaming up with Olo, Family Express used an online ordering system that created a number of pain points. Any time the brand wanted to modify the menu, they had to contact a representative and the process could take weeks. The dashboard was bare bones, not user-friendly, and lacked reporting.
Additionally, there was no API that they could integrate to and the white-label interface created a poor guest experience. After vetting a half dozen solutions, Family Express chose Olo for three main reasons. First and foremost, the brand wanted a partner that was willing to integrate into its tech ecosystem and play well with other vendors. Olo’s API, thorough API documentation, and open SaaS platform were exactly what Family Express needed to get fully set up with its custom app and existing loyalty provider.
Secondly, the brand was hyper-focused on creating a seamless ordering experience for guests, regardless of whether they chose to order online through a desktop computer or on their phone, through the mobile app, or via an in-store kiosk. And finally, Family Express knew that in order to optimize and scale its online ordering program effectively, it would need robust reporting and analytics.
