Salsarita’s knows catering is key to making its restaurants profitable. The brand has found that large orders not only boost revenue but also help reduce food waste and ensure there is always something for employees to work on.
And so, the brand has invested heavily in creating and marketing its robust catering program—complete with bars, boxed lunches, and fiesta packs. But its white-glove guest experience sets it apart.
To provide better hospitality and eliminate extra work for in-store personnel, Salsarita’s has a catering concierge call center in its corporate office and leverages Switchboard to digitize phone orders.
The system worked well for a while, but Salsarita’s saw opportunities to accelerate catering growth. For example, the brand didn't have a system for managing tax-exempt status or house accounts. As a result, its concierge team would take each catering order and then pass it to the store to manually enter it in the point-of-sale system.
By teaming up with Olo and implementing Catering+, Salsarita’s has eliminated those pain points, boosted efficiency, improved order accuracy, and increased catering order volume and value brandwide.
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