Each quarter, Olo releases platform enhancements that increase value for customers—giving you more and better ways to drive profitable traffic.
Here's what we served up in Q4 2024.
Take loyalty to the next level with powerful new integrations and tools designed to make guest engagement seamless and effective
Sparkfly embedded email offers
It’s easier than ever for guests to redeem Sparkfly loyalty offers—our integration now embeds offer codes directly in the guest email, saving guests from a clunky, multi-click experience and driving increased order volume and higher basket sizes for restaurants.
Seamless integration between Olo Borderless, Engage, and Sparkfly
With the simple SSO solution of Borderless, it’s now seamless to link authenticated users to Engage guest profiles and Sparkfly wallets. This reduces friction for guests and drives higher loyalty signups and guest engagement—unlocking greater opportunities for repeat business and customer retention.
Reporting and analytics in Engage dashboard
The robust insights available in Engage are now accessible directly from the dashboard—making it easier for your operators to uncover trends, see what’s working across locations, and develop the smartest strategy to drive business growth.
Spendgo and Engage integration
Seamlessly integrate Spendgo with Engage to unify guest profiles, capture richer data, and drive personalized marketing to your loyalty and non-loyalty guests—all from one platform.
Leverage AI and data-driven features for personalized, high-impact menu recommendations that increase order value
Local Favorites and For You
Make it easier for your guests to fall in love with your menu by using historical data and AI-powered recommendations to automatically showcase the items most likely to appeal to your guest. This streamlined and personalized ordering experience simplifies decision-making for the guest and increases average order value for restaurants.
Strengthen your catering efforts with enhanced and simplified account management
Catering+ account management
Have ultimate visibility into all the metrics that matter—including AOV, total spend, order history, upcoming orders, open quotes, and payment links. With this centralized view of accounts, your catering teams have what they need to drive higher conversion rates and comfortably manage every aspect of catering while ensuring nothing falls through the cracks.
Payment links via email
Guests who place their orders via Switchboard can complete their orders without having to provide payment details over the phone. Instead, they receive a payment link via email—offering security and flexibility for you and your guest and helping the restaurant operate more efficiently.
Simplify catering menu management with automatic updates on ezCater
Enhanced partnership with ezCater
The upgraded integration automates menu updates on Olo’s platform and ezCater’s, reducing the time and effort required to maintain the menu accuracy expected by guests. The synchronized menu updates ensure the correct items are always listed and up-to-date, and restaurants can go live faster on ezCater by skipping the time-intensive process of adding catering menus.
Check out more released in Q4 here:
Set and adjust marketplace fixed pricing for individual menu items directly in the POS
Give restaurants precise control over each menu item’s marketplace price, allowing them to stay competitive and maintain profitability—even as delivery fees fluctuate.
Added kitchen capacity rules to Toast POS integration
Gain real-time visibility into all orders, with the ability to dynamically adjust lead times, streamline operations, and enhance guest satisfaction during peak demand or large order scenarios.
Manually set “On bus” status in the Host app for tables ready to be cleaned
In moving from an automatic trigger to a manual setting, staff have the ability to control the bussing process for ultimate flexibility and more streamlined operations.
Get an instant alert when a chargeback dispute is initiated at kiosks
Keep closer watch on your card-present transactions with these new dispute notifications that happen automatically when a chargeback is initiated from a transaction at kiosks, so you have the ability to fight the dispute as soon as it happens.
Enhancements to the Olo Pay fraud orders report
Users can now see fraud blocks in the dashboard reports, gaining full visibility into all fraud mitigation measures to optimize strategies and protect revenue.
