Before we turn our sights to the new year, we're looking back at the data, milestones, and moments that shaped restaurant dining in 2025. From viral food trends to the catering boom, we crunched the numbers from billions of orders to bring you the trends, surprises, and milestones of the year.

For decades, restaurants lagged behind other industries in technology adoption. 2025 changed that. AI moved from buzzword to business-critical infrastructure powering everything from demand forecasting to personalized menu recommendations. Restaurants unlocked new revenue in high-value channels, such as catering, which is expected to grow by 6.2% annually, reaching over $140 billion by 2035.

When it comes to spending power, the younger generations have officially entered the chat. Gen Z is set to become the highest-spending generation in history, with an estimated $12.3T in spending power by 2030. MGH found the number TikTok users visited a restaurant after seeing it on TikTok skyrocketed from 38% in 2022 to 58% in 2025—perhaps not surprising for a generation that has never known life without a smartphone. Deloitte reports that social-first restaurant brands (those with the most suc...

Your online menu is the most critical touchpoint for restaurants today — and, an underutilized way to boost revenue. It's likely the most visited page on your website — 83% of diners review a restaurant’s menu online before their visit. (As an over-planner, I personally cannot fathom how the other 17% live their lives.) Menu visits aren’t just casual browsing; they’re a make-or-break conversion point. If the experience isn't seamless, brands risk losing out on a rapidly growing channel: digital ...