When it comes to spending power, the younger generations have officially entered the chat. Gen Z is set to become the highest-spending generation in history, with an estimated $12.3T in spending power by 2030. MGH found the number TikTok users visited a restaurant after seeing it on TikTok skyrocketed from 38% in 2022 to 58% in 2025—perhaps not surprising for a generation that has never known life without a smartphone. Deloitte reports that social-first restaurant brands (those with the most suc...

Your online menu is the most critical touchpoint for restaurants today — and, an underutilized way to boost revenue. It's likely the most visited page on your website — 83% of diners review a restaurant’s menu online before their visit. (As an over-planner, I personally cannot fathom how the other 17% live their lives.) Menu visits aren’t just casual browsing; they’re a make-or-break conversion point. If the experience isn't seamless, brands risk losing out on a rapidly growing channel: digital ...

With nearly 1 in 5 restaurant orders coming in digitally (via web, kiosk, or mobile app), the right online ordering technology is critical for restaurants seeking to operate efficiently at scale. If your platform isn’t meeting the needs of digital-first guests, your sales will reflect it.

As a marketing manager with Olo’s Professional Services team, I field questions from restaurants every day about setting up loyalty programs or fixing programs that aren’t working. Restaurant marketing teams often get a mandate from leadership to implement a loyalty program, and in their rush to comply, they overlook important considerations.