Olo delivered new features across our solution suite this past quarter, all designed to help our customers drive profitable growth by putting their tech and data to work.
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Get tips from Olo's product experts on the most exciting features from this release.
Increase revenue and make guests feel like regulars with smarter menu navigation and self-service personalization tools.
Guest experiences just got simpler, more personalized, and more impactful.
Build an attractive menu that converts with new Serve menu With the new Serve Menu Page, brands can showcase items more effectively with vertical scroll, improved navigation, and a more intuitive basket experience, making it easier for guests to browse, discover, and complete their orders.
Increase revenue with personalized recommendations Brands can now easily turn on personalization features like Smart Cross-Sells, “For You” categories and Local Favorites, empowering operators to enable and manage revenue-driving recommendations across channels with ease.
PLUS:
Guests can seamlessly log into Olo Accounts (formerly known as Borderless) with their Apple ID, making it easier to attract new guests.
Deepen understanding of your guests through new menu intelligence and in-store guest insights
Olo Guest Intelligence (OGI) is getting a major upgrade with the launch of a new Menu Intelligence dashboard for online orders and the incorporation of in-store guest interactions into the OGI dashboard.
Understand how menu items affect guest behavior with OGI Through the new Menu Intelligence page, brands can figure out how menu items actually impact guest behavior, identify what's hot and what's not on their menu based on what guests order and reorder, and see which items are most popular and which may prevent a guest from ordering again.
Unlock in-store insights with Olo Pay Olo Pay captures guest interactions in stores, giving brands insights into the vast majority of all guest interactions. Brands to confidently and accurately assess metrics like number of new guests and how often guests are coming back. Brands can also spot trends and better understand how strategic decisions impact overall guest behavior.
Protect revenue and simplify catering with new payment and account management features
High-value catering operations just got smarter, more resilient, and easier to manage.
Protect revenue with Auth Recovery With new Auth Recovery, future-dated orders are protected from last-minute payment issues, revenue is secure, and orders stay on track.
Help catering teams work faster Marketplace tax-exempt order support removes manual work and ensures automatic processing without delays.
PLUS:
New lead time settings ensure restaurants get the right amount of notice for catering orders while giving guests clear visibility into the next available times.
Centralized account management streamlines coordination across all locations, providing a consistent and error-free experience.
Additional ways to measure marketing impact, improve guest experience, and more
Measure email success with Holdout Groups With Holdout Groups, marketing teams can build a control group to measure the difference in behavior between those who were served a marketing campaign compared to those who were not. This provides clear, repeatable proof of whether the campaign moved the needle.
Improved front-of-house operations with Engage Host New waitlist enhancements in Engage Host offer restaurants powerful tools to improve the guest experience. Two-way guest messaging, remote check-in, and the ability to capture special requests allow staff to manage guests more efficiently and deliver personalized hospitality from the moment guests arrive.
Check out more released in Q3 here:
OrderReady AI for Aloha POS/KDS
AI-powered order-ready time predictions are now available for Brink and Aloha POS/KDS
Dashboard user suspensions and password resets
Brand admins can quickly suspend accounts or reset passwords to protect security.
Olo Account third-party user upgrade
Migration to Olo Accounts is now even easier, while retaining guests’ payment info, order history and favorites on file.
POS dispute management in the Olo Dashboard
Brands can see and manage card-present disputes that originated at the POS alongside all of their online payments disputes.
Enhanced payment matching with WorldPay
Improved match rates between payments with WorldPay and guest profiles provide more accurate marketing data.
Sparkfly loyalty integration & enhancements
SparkFly loyalty users have access to segmentation and point-based campaigns across in-store and digital in Engage.
Automated SMS compliance enhancements
Automated SMS campaigns now have quiet-hours enforcement and reassigned-number protection to reduce compliance risks.
