Introducing Olo Loyalty—our first-ever loyalty program
Say goodbye to incomplete guest data, enrollment friction, and fragmented systems.
Olo’s new loyalty solution is designed to help brands grow repeat visits and deepen relationships with guests. Easily enroll guests in-store with phone number sign-up the moment they place an order, reward them with personalized perks they actually care about, and use that data to make every guest feel like a regular. It's loyalty that works as hard as you do, designed to turn every order into a growth opportunity and deliver Hospitality at Scale™. Olo Loyalty is available immediately, with deeper integration coming early 2026. Stay tuned for more!
Protect margins with flexible fees based on order size
Set tiered fees that scale with every order
There’s a big difference between a $15 lunch and a $500 catering order, and your fees should reflect that. Whether you want to add auto-gratuity for catering orders or waive fees for orders above a certain amount, you can now set up fee structures using either a percentage or a flat fee that automatically adjusts based on the order size and pricing consistent with your business.
Help guests find meals that fit their dietary needs
Cut menu search time for guests
Today’s guests expect a seamless way to find menu items that fit their dietary preferences. Brands can now label items and modifiers with preferences like vegan or gluten-free, allowing guests to filter and find exactly what they’re looking for in seconds. When guests can easily identify items that match their lifestyle, they order with confidence, explore more of your menu, and return more often.
Automate menu item availability and customize your catering documents
Schedule menu changes with automatic 68ing Items sell out all the time, but when they stay unavailable by mistake, you lose money. Brands already managing 86ing in Olo can now schedule items to automatically return to the menu after a set time—1 hour, 4 hours, or a specific time tomorrow. This means guests see accurate availability, your team doesn't have to remember to manually update the system, and you stop losing revenue from items that should be back on the menu.
Fulfill catering orders accurately with redesigned pack slips and production sheets Now unified into one intuitive tab within the Olo Dashboard, you can customize your pack slips and production sheets with more details to ensure your store staff accurately fulfill catering orders. Design templates with greater flexibility, print precisely what you need when you need it, and give your team greater control and visibility for every order—especially on high-volume days when last-minute changes occur.
Drive more conversions with advanced marketing tools
Send emails that adapt to each guest with dynamic content With dynamic content, your emails automatically surface only the content that matches each guest's preferences based on order history, dietary preferences, and location. Vegetarian guests see plant-based promos, downtown regulars see their nearest location—all without creating dozens of segmented campaigns. Every guest sees what's most relevant to them, leading to higher engagement and more conversions.
Guide guests straight to checkout through push notifications deep links Push notifications no longer drop guests only on your homepage—they land exactly where you want them. Deep link directly to a specific menu item, an earned reward, or a pre-loaded cart, removing friction and speeding up the path to purchase. Fewer steps for guests, fewer drop-offs for you, and a direct lift in conversions.
Avoid refund fees and close payment visibility gaps
Cut refund costs with immediate voids Olo Pay customers can now void transactions directly in the Olo Dashboard before they're captured, which means you avoid refund fees, skip complicated reconciliations, and immediately resolve the issue for your guest. No waiting days for a refund to process, no extra costs eating into your margins—just a clean resolution without the unnecessary headaches.
View every in-store payment, including manual entries You now have complete visibility into all in-store payments—whether chip, tap, swipe, or manually keyed entries like phone orders that were previously hidden. This means you can reconcile transactions more accurately, catch potential fraud risks earlier, and understand how different payment methods impact your interchange fees.
New partnership with Crumbs
With this partnership Olo can help brands launch, build, and maintain catering programs at scale. CRUMBS works with many Olo brands as an extension of their team, offering deep catering expertise to ensure their program is efficient, profitable, and ready to meet growing demand.
Check out more released in Q4 here:
Enhanced menu insights
The Menu Intelligence Dashboard now clearly tells you which items turn first-timers into regulars, what guests are pairing together, and whether your LTOs are actually driving repeat visits.
Request dispatch for self-delivery orders
Leverage Olo’s Dispatch network as driver capacity and demand changes.
Search navigation within Dashboard
Access the tools and information you need instantly with a new search bar.
Switchboard search improvements
‘Customer Name’ is now a search parameter in Switchboard for easier customer identification.
Updates to the Olo Status page
Communicate outages more quickly and accurately to their store managers and guests.
Bonus points distribution
Olo brands using Sparkfly can reward guests with loyalty points directly from Engage, with more flexibility to drive repeat visits.
