Skip to main content
Olo Acquires Spendgo to Launch Olo Loyalty Learn More

LOYALTY Turn First-Time Guests into Lifelong Regulars

Leading restaurant brands are driving repeat visits with Olo Loyalty. Frictionless for guests, seamless for marketing teams—capture first-party data, personalize rewards, and create meaningful moments that keep guests coming back without adding operational complexity.

winter-26-loyalty2

Loyalty's Bottom-Line Impact

12 x
More guests enroll
65 %
Of sales are from Olo Loyalty members
6 x
Higher guest lifetime value for loyalty members

Why brands choose Olo Loyalty

Designed for effortless enrollment & engagement
Passwordless sign-on, phone-based in-store enrollment, and POS integration make joining simple. Gamification, tiering, and personalized perks keep guests engaged.
Tap into 40 million members on day one

Lower the barrier to loyalty with Starter Members, a network of guests across brands who earn points at the POS with just a phone number—no app download or full registration required. When someone who already uses Olo Loyalty at another brand visits you, their account is recognized instantly, so they can start earning with your program right away.

Fueled by actionable guest data
Own your loyalty relationships and personalize at scale. See exactly how loyalty members behave vs. non-members and use those insights to drive targeted engagement.
The power of one platform
Access all first-party guest data in one place with a fully connected platform that combines industry-leading ordering, loyalty, and marketing—delivering an end-to-end guest experience with personalized experiences across every touchpoint.
Built into the ordering experience
Keep loyalty front and center where guests are already placing orders—they can see balances, earn points, and redeem rewards directly in the checkout flow, making every order a loyalty moment.
loyalty-mobile-laptop2
Kahala Brands

Kahala Brands Achieves 40% Adoption with Online Ordering + Olo Loyalty

Looking to maximize guest lifetime value and drive repeat business, Kahala Brands leveraged Olo Loyalty with Olo's online ordering platform to create a frictionless enrollment experience that captures guests at the point of order.

40 %
Loyalty adoption rate for online orders (significantly higher than in-store)
5 x
5-6x higher guest lifetime value for loyalty members vs. non-members
icon-analyze_increase_data-80x80

Seamless integration with ordering and POS for enterprise-level growth and innovation

Fast, easy enrollment that captures more guests

Make joining your loyalty program effortless with passwordless sign-on, phone-based in-store enrollment, and seamless POS integration. Enroll guests the moment they order and start building relationships immediately.

Personalized rewards that drive repeat visits

Deliver the perks guests actually want with flexible reward structures, gamification, tiering systems, and milestone-based offers. Use unified guest data to personalize experiences and turn occasional visitors into regulars.

Unified guest data for smarter marketing

Access complete first-party data—online orders, in-store visits, payments, and loyalty behavior—all in one platform. Understand what drives loyalty member behavior, launch targeted re-engagement campaigns, and own the relationship.

Additional benefits

  • Direct loyalty access within ordering platform
  • Passwordless enrollment & authentication
  • Phone-based in-store sign-up
  • Points balance & progress tracking at checkout
  • Instant reward gratification on confirmation screens
  • Flexible reward structures (points, visits, spend-based)
  • Gamification & tiering systems
  • Milestone-based automated offers
  • Multi-concept loyalty programs
  • Lapsed guest re-engagement campaigns
  • Loyalty vs. non-loyalty behavior insights with Engage GDP
  • Targeted messaging based on member attributes
  • Robust POS integrations
  • Real-time points accrual & redemption
  • Guest data unification across all touchpoints
  • Marketing automation triggers
  • Custom reward rules & expiration policies

Restaurant growth starts here

Experience a unified platform built for restaurant brands.

More to explore

ORDER

Join 90,000+ restaurants of every shape and size processing online orders on Olo's reliable, scalable platform.

GUEST DATA PLATFORM

Unlock guest-centricity at scale with a Guest Data Platform (GDP) purpose-built for restaurants.

MARKETING
Drive profitable acquisition, retention, and growth across every stage of the guest journey.
SENTIMENT

Transform guest feedback into business growth with a holistic reputation management platform.