To expedite the ordering process and enhance the guest experience, Portillo's launched Olo Ordering, Rails, and Switchboard. Though the brand relied on a custom front-end for several years, Portillo’s transitioned to Serve, our white-label ordering interface, in early 2022.
The brand aimed to provide a more seamless guest experience, better order sequence, and, most importantly, a faster path to checkout by making the switch. Since moving to Serve and optimizing its menu, Portillo’s has seen a tremendous impact on cart conversion rate, average ticket size, time to checkout, and deployment speed for new menu releases.
