Original ChopShop Boosts Revenue with Ordering and Dispatch

Original ChopShop is a neighborhood eatery for busy people seeking nutritious, flavorful food. The brand has 15 locations and serves protein bowls, salads (‘chops’), sandwiches, fresh squeezed juice, protein shakes, superfruit bowls + breakfast items in a fast-casual format. All items transport well + can easily be delivered or taken to go.

PRODUCTS IN PLAY

Ordering
Dispatch
Rails

41%

Sales through Olo

117%

Digital growth

+50%

Average digital check vs. on-premise

Background

Looking at an evolving restaurant landscape, the Original ChopShop team wanted to offer more convenient ways for guests to get their favorite meals while still maintaining a unique branded experience. In 2018, they partnered with Olo to build out a direct ordering and delivery program using the Ordering and Dispatch products. In addition, they added Rails so guests had the choice to order via third-party marketplaces.

Results with Olo

01

DIRECT DELIVERY ENABLED

In addition to offering pickup options, Original ChopShop was able to launch a direct delivery experience to meet its growing demand.

02

ORDER VOLUME GROWTH

Through 2019 the brand saw order volumes grow on average +17% month-over-month.

03

NEW GUEST CONVENIENCE

When COVID-19 hit the industry the brand was well-positioned with online ordering solutions. During this time, the introduction of curbside pickup helped Original ChopShop to differentiate itself and offer a safe and convenient way for guests to get the food they loved.