Lucille’s and Olo teamed up in the fourth quarter of 2020 to implement a convenient, high-quality online ordering and delivery service, just in time for the busy holiday season. Since then, the brand has added Olo Pay, Ordering, Host, Marketing, Sentiment, Dispatch, and Rails to its restaurant tech stack to make guest-focused, data-based decisions to maximize revenue and growth.
Before adopting Olo Pay in June 2022, Lucille’s didn’t have an effective way to mitigate fraud risk other than requiring restaurant team members to manually verify credit cards and guest IDs. So when scammers started targeting the brand, 3.5% of every Lucille’s online order was going to chargebacks.
In order to safeguard its digital business and maximize revenue, the brand knew it needed a comprehensive payment platform with advanced fraud protection specifically built for restaurants. With Olo Pay, Lucille’s can now effectively prevent fraudulent orders and handle chargebacks—without the burden of managing it all in-house.
