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Are Third-Party Fees Eating Your Margins?

Marketplaces are great for acquisition, but direct ordering is the engine of profit. A shift is happening, with 53% of operators actively trying to reduce dependence on third-party marketplaces. You don’t have to choose one or the other—you just need the right mix.

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In this guide

  • The pros and cons of the direct vs. third-party ecosystem
  • How to reclaim ownership of your guest data and relationships
  • Strategies to convert third-party users into loyal direct guests

What you'll learn

The business and brand implications of direct vs. third-party ordering—and how to find your profitable mix. Stop surrendering your guest data to platforms that might steer them to your competitors.

d.o.1
The strategic mix

How to balance the acquisition power of third-party marketplaces with the profitability of direct ordering.

d.o.2
The data advantage

 Why owning first-party guest data is critical fuel for operations across your organization.

d.o.3
Tactical shifts

Proven methods to influence guest behavior and retrain guests to order directly from your website or app.

Restaurant growth starts here

Ready to talk to an expert about how you can maximize revenue and unlock critical data with direct ordering?