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01
Are guests already
asking for event catering or large orders?
02
Can your restaurants prep large orders without slowing regular service?
HELPFUL TIPS
Find Your Guest First
That’s okay. Guests may not know you can serve a group yet.
- Think beyond the word “catering”—team lunches, birthday parties, and big pickup orders
- Look for nearby offices, schools, healthcare teams, and community groups where your food is a natural fit
- Confirm catering adds sales rather than shifting existing orders into a new channel
Get more ideas to build your guest list
Download our free Catering Growth Playbook ➔
03
Does your menu work for groups and travel well?
HELPFUL TIPS
Build Capacity
Smart to solve this before promoting catering widely.
- Start with your most capable restaurants
- Set lead times, order cutoffs, and capacity limits by location
- Test a realistic group order during normal service, and note where the team needs more time, space, or supplies
Learn more on building capacity
Check out the Catering Capacity Blog ➔
04
Is someone responsible for growing catering
after launch?
HELPFUL TIPS
Polish the Menu
Good news: you don’t need an entirely new menu.
- Start with guest favorites, and package them for groups: trays, bars, boxed meals, sides, beverages, desserts
- Run a test: prepare, pack, wait the expected delivery time, then check the quality
- Make sure producing the menu doesn’t disrupt normal operations
For more on building your menu
Watch the free Catering 101 Webinar ➔
YOU’RE OFF TO THE RACES 🎉
You’ve got a great foundation for catering!
Set up KPIs and start filling those orders.
For guidance tailored to your brand
For practical next steps
HELPFUL TIPS
Ready to Pilot
The opportunity's real, and with a few tweaks you’ll be ready to roll.
- Choose one person to coordinate catering across operations, digital, and marketing
- Give restaurant teams a clear role in executing orders and building local relationships
- Define success for the first 90–180 days, including AOV, food cost, packaging, and delivery costs
Want more expert advice?
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01
Are guests already
asking for event catering
or large orders?
HELPFUL TIPS
Ready to Pilot
The opportunity's real, and with a few tweaks you’ll be ready to roll.
- Choose one person to coordinate catering across operations, digital, and marketing
- Give restaurant teams a clear role in executing orders and building local relationships
- Define success for the first 90–180 days, including AOV, food cost, packaging, and delivery costs
Want more expert advice?
YOU’RE OFF TO THE RACES 🎉
You’ve got a great foundation for catering! Set up KPIs and start filling those orders!
For tailored guidance book a free Catering Growth Strategy Session
For practical next steps download our free Catering Growth Playbook
HELPFUL TIPS
Polish the Menu
Good news: you don’t need an entirely new menu.
- Start with guest favorites, and package them for groups: trays, bars, boxed meals, sides, beverages, desserts
- Run a test: prepare, pack, wait the expected delivery time, then check the quality
- Make sure producing the menu doesn’t disrupt normal operations
For more on menu building
04
Is someone responsible for growing catering
after launch?
HELPFUL TIPS
Build Capacity
Smart to solve this before promoting catering widely.
- Start with your most capable restaurants
- Set lead times, order cutoffs, and capacity limits by location
- Test a realistic group order during normal service, and note where
the team needs more time, space,
or supplies
Learn more on capacity
03
03
Does your menu work for groups and travel well?
HELPFUL TIPS
Find Your Guest First
That’s okay. Guests may not know you can serve a group yet.
- Think beyond the word “catering”—team lunches, birthday parties, and big pickup orders
- Look for nearby offices, schools, healthcare teams, and community groups where your food is a natural fit
- Confirm catering adds sales rather than shifting existing orders into a new channel
Get more guests on your list
02
Can your restaurants
prep large orders without slowing regular service?