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What Restaurant Operators Actually Need from AI Read the Blog

Are You Measuring What Actually Drives Restaurant Growth?

New survey shows that three metrics—and confidence in data—separate growing brands from stalled ones.

A new survey of 150 restaurant leaders from Olo and Restaurant Dive’s Studio by Informa TechTarget found that guest acquisition, visit frequency, and average check size are the three metrics that actually predict growth. But confidence in measuring them mattered as much as the tactics themselves: brands sure of their numbers saw results, while brands guessing at those same three metrics fell behind.

What You'll Learn

  • Why confidence in guest data predicts revenue growth
  • Where restaurants are losing visibility into their own guests
  • The tactics separating high-performing brands from the rest

What you'll learn

The business and brand implications of direct vs. third-party ordering—and how to find your profitable mix. Stop surrendering your guest data to platforms that might steer them to your competitors.

d.o.1
The strategic mix

How to balance the acquisition power of third-party marketplaces with the profitability of direct ordering.

d.o.2
The data advantage

 Why owning first-party guest data is critical fuel for operations across your organization.

d.o.3
Tactical shifts

Proven methods to influence guest behavior and retrain guests to order directly from your website or app.

Restaurant growth starts here

Talk to an expert about how Olo helps brands drive acquisition, increase frequency, and grow average check size with confidence.