The online menu is the single most critical touchpoint in the modern restaurant experience—and an often-overlooked way to boost revenue. The menu is likely the most visited page on your website — 83% of diners review a restaurant’s menu online before their visit. (As an over-planner, I personally cannot fathom how the other 17% live their lives.) Menu visits aren’t just casual browsing; they’re a make-or-break conversion point. If the experience isn't seamless, brands risk losing out on a rapidl...

With nearly 1 in 5 restaurant orders coming in digitally (via web, kiosk, or mobile app), the right online ordering technology is critical for restaurants seeking to operate efficiently at scale. If your platform isn’t meeting the needs of digital-first guests, your sales will reflect it.

As a marketing manager with Olo’s Professional Services team, I field questions from restaurants every day about setting up loyalty programs or fixing programs that aren’t working. Restaurant marketing teams often get a mandate from leadership to implement a loyalty program, and in their rush to comply, they overlook important considerations.

Catering isn't just an add-on; for many restaurants, it's becoming a crucial engine for growth. As demand surges and restaurants seek out new revenue streams, brands that once saw large group orders as a disruptive hassle are now viewing them as a massive opportunity.