Shad has thirty years of B2B and B2C business experience in brand building, marketing, and advertising. As EVP Marketing at Olo, Shad oversees brand, demand generation, product marketing, communications, and sales enablement for a platform that processes millions of digital orders every day for enterprise restaurant brands. Shad builds high-performing teams, aligning marketing tightly to revenue, and the creative challenge of making B2B feel human. Prior to Olo, Shad was CMO at SMG, SVP at Barkley, and spent time on both the brand and agency sides, making great work that that drives business.