With nearly 1 in 5 restaurant orders coming in digitally (via web, kiosk, or mobile app), the right online ordering technology is critical for restaurants seeking to operate efficiently at scale. If your platform isn’t meeting the needs of digital-first guests, your sales will reflect it.

As a marketing manager with Olo’s Professional Services team, I field questions from restaurants every day about setting up loyalty programs or fixing programs that aren’t working. Restaurant marketing teams often get a mandate from leadership to implement a loyalty program, and in their rush to comply, they overlook important considerations.

Catering isn't just an add-on; for many restaurants, it's becoming a crucial engine for growth. As demand surges and restaurants seek out new revenue streams, brands that once saw large group orders as a disruptive hassle are now viewing them as a massive opportunity.

In this volatile time for restaurants, some are successfully riding the waves of change and others are feeling lost at sea. So what are winning restaurant brands doing differently to maximize profits and unlock new revenue?