California Chicken Cafe Brings Its Brand to Life—and Grows Online Orders 114%—with Olo Serve
California Chicken Cafe has served Los Angeles since 1991 and is known for its rotisserie chicken, oversized salads, and scratch-made everything. For a brand that treats presentation as seriously as flavor, an ordering site had to look and feel like the restaurant itself—not a generic template. After moving to Olo Serve, it found a partner that could highlight the brand’s specific visual identity while providing a reliable, easy-to-use foundation for online ordering.
>50%
Conversion rate on Serve menu
114%
Increase in online orders YoY
Background
Before Olo, California Chicken Cafe ran its ordering site on a provider that offered front-end flexibility, but lacked the stability the growing brand needed. Address verification for catering deliveries was unreliable and sometimes failed to recognize valid business addresses. A legacy payment integration caused intermittent issues. And after an acquisition, its back end split across two separate admin consoles, complicating day-to-day management. High turnover at the company also made it harder for California Chicken Cafe to build a long-term relationship with the platform.
The brand’s VP of Technology was familiar with Olo’s ability to provide a sturdy digital foundation from a previous role, and he was impressed by new Serve features that gave the brand more power over customizing how its menu looked. Onboarding was seamless, and Olo has continued rolling out more self-service UI features, which the brand has used to build a detail-oriented guest experience.
Results with Olo
01
Every detail, on-brand
02
A checkout that doesn't get in the way
03
Fewer tickets, faster iteration
We're very particular about how things are presented, so having control over details—the images, the layout—matters to us as much as anything else on the menu. With Olo, we have an ordering site that lets our unique brand shine, highlights our food, and converts browsers to guests more effectively.
Peter Koutsogiorgas, Vice President of Technology
California Chicken Cafe
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