Paris Baguette | Olo Case Study

How Paris Baguette Accelerated Catering Growth and Grew Sales by Almost 50%

Paris Baguette is a Korean-born, French-inspired neighborhood bakery café throughout North America known for freshly baked pastries, handcrafted cakes, made-to-order beverages, sandwiches, salads, and more that look as pleasing as they taste. A popular choice for catering, the brand was working to grow its program—but was also struggling with its catering provider. Orders went missing, delivery wasn’t up to par, and too much time was lost to manual work. When Paris Baguette decided to switch to its online ordering partner, Olo, for catering, the brand gained a solid foundation to grow the business more easily and deliver a better catering experience for guests.


20%

Lift in catering sales 3 weeks after launch

8x

Average catering order vs mealtime

48%

Increase in average catering sales YoY

Up to 10

Hours saved weekly

Paris Baguette | Olo Case Study

Background

When Paris Baguette’s leadership set out to expand their catering program, they quickly realized their existing platform was not built to support their growth. The team had to rely on system workarounds, including nightly audits to ensure orders had not disappeared and toggling between multiple dashboards. It became clear that their current system could not keep up with the pace and scale of their business.

In addition, the platform’s delivery service compounded the problem. Locked into a single provider, Paris Baguette had no flexibility to meet the white-glove standard a catering order demands.

Frustrated, the brand turned to Olo—its trusted online ordering partner—to switch to Catering+. Paris Baguette franchisees had come to know Olo as a dependable platform with responsive support, and they knew Olo would provide the consistency that catering guests expect. The brand rolled out Catering+ over 13 weeks, and because the team was already familiar with Olo for mealtime, the transition required minimal training. Within three weeks, results were already apparent.

As Paris Baguette continues to scale its catering operations, the brand is confident that Olo Catering+ provides the foundation it needs to grow.


Results with Olo

01 

A reliable foundation that eliminated the guesswork

Switching to Catering+ eliminated the late-night audits and dashboard toggling required by the previous provider. Orders placed stay in the system, push to POS, and fulfill without manual intervention, giving the corporate catering team more time to focus on sales outreach.

With Dispatch for direct order delivery and the flexibility to partner with DeliverThat for high-touch delivery, Paris Baguette also broke free from a locked-in provider that couldn't meet the standard a catering order demands.

02 

One dashboard, zero missed orders

Before Olo, franchisees were juggling multiple logins and platforms—a setup that practically guaranteed things would get missed. With Catering+, every order type flows into a single dashboard on the same tablet operators already use every day. Rails brings ezCater orders directly into that dashboard through a seamless menu integration, so orders move from ezCater to Olo to the POS without any manual handoff.

The weekly calendar view has become a particular favorite. Paris Baguette now trains every franchisee to use it exclusively, giving operators a clear picture of upcoming orders so they can prep, forecast, and execute without anything slipping through the cracks.


03 

Measurable sales growth and the tools to keep it going

Within three weeks of launch, Paris Baguette saw a 20% lift in average weekly catering sales. Catering as a percentage of total sales has increased by 23%. Average catering sales have grown 48% year over year.

That growth is powered by features built for high-value catering: SMS payment links for secure checkout with Switchboard, tax-exempt accounts to streamline corporate invoicing, and on-the-fly discounting to extend hospitality in the moment, giving Paris Baguette the tools to compete for the orders that move the business forward.




The operational efficiencies have been a gamechanger. Our franchisees can see every order in one place, trust that nothing is getting missed, and actually focus on executing — instead of logging into three different systems just to figure out what's coming in that day.

Brit Pyles, Director of Digital Marketing, Paris Baguette

Paris Baguette


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