MEET THE OLO APP A New Way to Reach More Guests, Without the Trade-Offs
A new, commission-free path to more orders, plus everything else we’re rolling out this quarter.
Take a virtual trip to Beyond4 2026 as we showcased the 2025 updates and unveiled Olo’s new features live.
Want a closer look at the release?
Olo’s product experts dive in to the most impactful features in this 23-minute on-demand webinar.
Want a closer look at the release?
Olo's product experts dive in to the most impactful features in this ##-minute on-demand webinar.
Introducing the Olo App
Reach more guests, without giving up your margin
Consumers love the convenience of third-party delivery apps, but for restaurant operators, that convenience often comes at the cost of buying paid ad placements just to stay visible, offering discounts to drive demand, and watching commissions get passed down to guests in the form of inflated menu prices that hurt the guest experience.
The Olo App introduces a powerful, commission-free path to incremental consumer demand. Designed to complement your first-party ordering channels, it captures net-new, less-loyal guests where they already like to order, opening up a fresh revenue stream while giving your brand the high-margin, commission-free economics of a direct order.
Running on your existing Olo ordering API, launching the Olo App requires no new implementation work, no extra dashboards, and zero operational friction. Best of all, guest data flows back directly to your brand, giving you full ownership of the relationship so you can convert guest discovery on the Olo App into repeat direct orders and lasting loyalty.
Build Bigger Orders, Get Paid for Them Faster
Let guests customize a bundle and keep the discount
A catering or large group order comes in for a bundle of 30 wings—but the guest might want some buffalo, some plain, a few extra crispy. Today, that might mean giving up the bundle discount or a complicated workaround to place three separate orders.
Now, guests can customize their order within a bundle, so a complicated request doesn't have to become a complicated order.
Get paid in one click, not in six weeks
Stop chasing checks for large orders. With House Account Invoice Payments, invoices include a "Pay Now" link. The client pays instantly, the invoice closes automatically, and your team isn't stuck matching a mailed check to the right invoice three weeks later.
Plus
Open Quotes Dashboard Enhancements
Sales reps can now filter to see only their open quotes, so nothing gets missed in a shared list, and closed or lost deals stay visible for 7 days, so confirming the outcome doesn't take digging.
Catering Final Receipts
A PDF receipt sends automatically the moment a large order closes, for instant order confirmation, so your team isn't sending documentation manually.
Increase Revenue with Automated Menu Management
Every 86'd item comes back automatically
When store teams turn off a menu item during a rush, it's easy to forget to turn it back on—but items staying 86'd longer than intended is revenue loss.
Now, there are automated guardrails around menu availability so brand administrators can set strict limits in Dashboard settings on how long items can stay off the menu. With built-in return dates enforced across every location, products automatically go back on sale as soon as they can be ordered, protecting revenue without requiring managers to track it by hand.
Limited-time offers remove themselves, on schedule
A pumpkin spice item scheduled to leave after Halloween shouldn't need someone to remember pulling it on November 1st. You can now schedule the removal of special items or limited-time offers automatically, protecting guests from ordering something that is no longer available without having to remember to pull an item yourself.
Turn Guest Insights into Action
See who's slipping away, and what it's worth to win them back
Ever wondered how much money you're leaving on the table when a guest orders once and never comes back? Olo Guest Intelligence now automatically sorts your guests into four core groups each month—new guests, repeat regulars, guests who ordered once and dropped off, and guests you've won back—and calculates the potential revenue you'd unlock by getting them to place just one more order.
Best of all, with the click of a button, Engage brands can create that exact target segment inside your marketing platform and launch a campaign to win them back before they're gone for good.
Plus more new insights from Olo Guest Intelligence:
Menu Item Groupings
If your loaded fries show up under three different names across two POS systems, they now roll up into a single view automatically, so you can see how the item is actually performing without adding up three separate rows by hand.
Menu Item Comparison
Trying to settle a debate over keeping the classic burger or adding the new smash burger? Put up to five items side by side and see which one wins on guest count, revenue, and repeat orders, instead of eyeballing separate reports.
Client Platform Breakdowns
View key metrics like retention and frequency broken out by ordering channel, so the choice between pushing guests toward your app or your website is based on guest behavior, not a guess.
Segment Smarter, Launch Faster
More ways to target your guests, and less work to get there
Type the audience you want in plain English and Engage builds the segment for you in seconds. "Pickup guests from the last 90 days who haven't redeemed a reward" becomes a ready-to-launch audience in seconds. Review what was built, adjust anything you want, and send. A campaign idea you had this morning can be in market this afternoon.
Build campaigns around what actually drives more orders
Marketers can now segment guests directly on their order history, like how often they've ordered or which menu item they've ordered the most, right alongside everything else in the segment builder. A campaign built on real ordering behavior is one that's more likely to bring them back.
Drive Loyalty and Reward Redemption and Prevent Ordering Mistakes
See rewards while browsing the menu
Integrate loyalty directly into the Serve ordering experience by putting rewards where guests are guaranteed to see them. A new expiration callout informs guests when a reward is about to expire to create urgency and drive loyalty participation, while in-cart visibility ensures every logged-in guest can easily see and redeem their rewards before they pay. These high-visibility touchpoints aim to drive more redemptions earlier in the funnel and boost loyalty engagement without adding friction to the ordering process.
Plus:
Serve Location Accuracy Alerts
If a guest traveling for work pulls up your app and orders from their home location three states away without realizing it, Serve now catches that before checkout. A banner prompts them to switch to the right store.
Also in This Release
Network
Olo Account: Birthday and Postal Code: Turn two new guest details into more relevant marketing: a birthday reward that sends itself, and location-based targeting that points guests to the right restaurant.
Engage
Rich Communication Services Branded Messaging: Every text becomes a branded moment: guests see your name, logo, and a verified badge instead of a random number, building the kind of recognition and trust that turns a text into something worth opening.
Guest Contact Details in Sentiment: When a survey response comes in, the guest's email and phone number are right there in the dashboard, so your team can respond to feedback without manually searching for guest contact details.
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New TO OLO
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CURRENT OLO CUSTOMER
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Past Releases
Keep tabs on Olo’s ongoing enhancements by viewing the details of what we’ve released in previous quarters.
