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What Restaurant Operators Actually Need from AI Read the Blog

Olo Guest Intelligence Understand your guests. Know what to do next.

Ever wonder how many guests have ordered only once? Or what menu items keep guests coming back?

Olo Guest Intelligence uses AI to translate the ordering data you already have into digestible insights and an action plan to increase revenue, retention, and repeat orders.

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How Olo Guest Intelligence works for you:

Understand your guest behaviors, not just orders

Olo Guest Intelligence aggregates guest activity across the full journey, giving you a clear view of ordering patterns, retention trends, and guest value over time.

Know what to do next
Go beyond guest insights with intelligence that shows shifts in guest behavior, explains why they matter, and recommends what to do next.

 

See how your menu influences guest purchases

Menu Intelligence shows which items keep guests coming back, which ones show up right before they disappear, and how demand shifts by season.

Nothing for you to buy, export, or maintain

Olo Guest Intelligence comes standard with the Olo platform—no new contract, no integration project, no spreadsheet to keep updating.

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Use Cases

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Recover guests after a big promo

A national burger brand runs a limited-time offer that brings in hundreds of thousands of new guests—but most don't come back. Olo Guest Intelligence flags the post-promo drop-off, explains why retention is lagging, and recommends a targeted re-engagement campaign to turn one-time deal-seekers into regulars.

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Catch a slow decline before it becomes a problem

Order volume looks steady, so nothing seems wrong. But Olo Guest Intelligence detects that guest retention peaked months ago and has been eroding ever since. The brand gets an early warning, plus specific actions to reverse the trend before it shows up in revenue.

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Find your best-performing store and understand what’s working

Two locations might post similar order volume, but one has a much stronger overall guest health score once retention, repeat visits, and frequency are factored in. Seeing that gap side by side lets leadership dig into what the top store is doing right and roll those practices out across the rest of the network.

CASE STUDIES See why enterprise brands are using Serve today

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For us, Olo Serve was a no-brainer not only because we were able to see a meaningful impact in everything from revenue to uptime to order accuracy. We work together with Olo to create a better guest experience, and the quickness with which we're able to accomplish things is tremendous.

Matthew Wansten
Vice President of Information Technology
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Read case study

We wanted to recreate the small things that make the dine-in experience at Waffle House so special. Many of our guests know what they want to eat even before they sit down and enjoy many of the customization offers on our menu, so having an easy-to-use digital platform was critical. When you consider speed to order, the ease of use of the digital platform, and the accuracy of that food being delivered, Olo extends the Waffle House hospitality to our digital guests.

Patrick Marshburn
Executive Vice President

Guest intelligence in the real world

Feb2025 FSI (1)
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Before, I was stitching together spreadsheets and pulling data from different areas. With Olo Guest Intelligence, everything's in one place—so we had proof of exactly which items to promote with paid media to attract and keep first-time guests."

Loyalty Marketing Manager
Yoshinoya

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Turn your guest data into your next best move.

Your guest data has been underused long enough. Let's fix that.

Resources:

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BLOG
What Restaurant Operators Actually Need from AI
Learn More
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BLOG
2 Upgrades to Your Online Menu with Big Revenue Impacts
Learn More

FAQs

What is Olo Guest Intelligence?

Olo Guest Intelligence is a dashboard, included at no extra cost for all Olo customers, that turns ordering data restaurants already collect into a clear picture of guest behavior. It goes beyond showing data: it connects the dots across guest activity to reveal how guests interact with a business and what to do next to increase revenue.

Is Olo Guest Intelligence free?

Olo Guest Intelligence is included at no additional cost for all Olo Order customers with full store access. There's no separate contract or fee to use it.

How does Olo Guest Intelligence use guest data?

Olo Guest Intelligence uses a brand's own ordering data, already flowing through Olo, to build a picture of guest behavior over time. That data isn't sold or shared with third parties—it stays within the brand's Olo account and is used only to power that brand's own insights.

Do I need a data analyst to use Olo Guest Intelligence?

No. Insights arrive in plain language with a specific recommendation attached, so there's nothing to interpret or model on your own.

Does Olo Guest Intelligence use AI?

Yes. Olo Guest Intelligence uses AI to connect guest data from across your business and turn it into clear, actionable insights. Instead of just showing you what happened, Olo’s AI capabilities help you understand how guests interact with your business so you can make smarter strategic decisions moving forward.