Look Back, Spring Forward

Give guests a premium app experience that keeps them coming back

When a guest opens your app, they're already ready to order—and a seamless, intuitive experience is what turns that intent into a habit. New updates add popular capabilities from Serve web to the Serve app, including a location search page, vertical menu scrolling, and an enhanced menu item page, to create a faster, more intuitive path to checkout that keeps guests engaged and coming back.

Give guests full transparency into pickup availability 

Serve now gives guests full transparency into pickup availability, with order time dropdowns that clearly indicate which time slots are open or unavailable based on your lead times and throttling capacity. By removing the guesswork from scheduling, you keep guests moving confidently toward checkout — creating a smoother experience for your team and a faster path to purchase for your guests.

Remove the login barrier between guests and their next order

Serve now supports Sign In With Apple, giving guests a fast, familiar way to access their saved ordering and payment information.  This easier experience for guests can increase sign-ins, allowing you to learn more about who they are and how they order.

See how your in-store and online guests behave differently

Are your campaigns driving more demand for in-store orders or online sales? Do your digital guests order more frequently than in-store regulars? A new filter in Olo Guest Intelligence lets brands using Olo Pay for in-store payments segment data across online, in-store, and those who do both. For each group, you can unlock visit frequency, average check size, and spend patterns to inform smarter decisions. Instead of treating all guests the same, you can set the right benchmarks for each channel, refine your marketing strategy based on how each segment actually behaves, and prioritize the investments that deliver the most value.

Catch terminal problems before they cost you revenue

We’re giving Olo Pay customers a real-time window into the health of their payment hardware across every location at no additional cost. Instead of waiting for a store to go dark to realize there's a problem, customers can proactively track connectivity and status for every single one of their payment terminals from a single view.

Get the full picture on every disputed transaction

When a guest disputes an in-store charge, the last thing your team needs is to jump between systems to find answers. Customers can now oversee in-store disputes directly within the Olo Dashboard, giving their team the power to track and react to physical chargebacks with the same speed and data they use for digital ones.

Finally understand your true cost of card acceptance

Understanding what you are paying in processing fees can be difficult. A new report in the Olo Dashboard gives enterprise brands a clear, detailed breakdown of IC+ interchange and network fees—so you can reconcile your books accurately.