bb.q Chicken is a fast-growing quick-service restaurant (QSR) brand specializing in authentic Korean fried chicken. The world's largest Korean fried chicken brands, bb.q Chicken operates more than 3,500 locations across 57 countries—with over 200 U.S. locations across 32 states.
For the first several years of U.S. expansion, the brand had one priority: growth. The brand opened 40 to 50 new locations per year—often exceeding 100% year-over-year unit growth. Local store marketing often relied on printed flyers—expensive to produce, slow to deploy, and impossible to track. Sending 5,000 flyers cost roughly $1,500, with no visibility into guest response or return on investment.
When the time came to evaluate loyalty platforms, bb.q Chicken USA had clear requirements: the solution had to be simple enough for a diverse, multicultural franchisee network to adopt without disruption, integrate directly with the POS, and drive guest acquisition quickly. The brand evaluated major platforms and even considered bringing over its proprietary Korean-built loyalty system—but needed something purpose-built for the U.S. market and U.S. guest expectations.
Olo Loyalty stood out for its frictionless phone-number–based enrollment—a familiar experience for American guests that requires no app download or lengthy registration—and its robust integrations, which enabled item-level loyalty offers that most platforms can’t support. Olo Loyalty also brought a built-in advantage: a network of approximately 40 million starter members who are instantly recognized at the POS when they visit a new brand, eliminating the friction of full registration and reducing guest acquisition costs. The Olo Loyalty team’s depth of expertise also set them apart: bb.q Chicken refined its strategy with loyalty professionals who had 15 to 20 years of experience and guided the program design from day one.
